In his new book, The Conservative Heart, AEI president Arthur Brooks has some tips for becoming an effective conservative communicator. The first 20 people to post a comment here will get a copy of the book The Conservative Heart! Until you get the book, here are Arthur’s seven ways to talk so Americans will listen..
1) BE A MORALIST. No Matter the topic, never start with what you want to talk about; start with the why. If you lead with your heart you’ll have a better shot at winning people over.
2) FIGHT FOR PEOPLE NOT AGAINST THINGS. Don’t just oppose bad ideas. Remind people who you’re fighting for: struggling Americans who need our help.
3) GET HAPPY. Good humor has to be authentic or people see through it in an instant. To be a happy warrior, you must genuinely be a happy person.
4) STEAL ALL THE BEST ARGUMENTS. Most Americans don’t want to choose between compassion and morality, or between leadership and empathy. They want leaders who have all these traits. So expand your moral imagination, and emulate your opponents’ best traits.
5) GO WHERE YOUR’E NOT WELCOME. Get out of your comfort zone! Attract people who don’t see things the same way, and enlist them to the cause.Conservatives must be more than a motivated minority. Expand your horizons, and engage with true believers, persuadables, and even hostiles.
6) SAY IT IN 30 SECONDS. A great speech treats the first opening seconds like the scarce and valuable commodity they are. First priority in making a good impression? Don’t blow your opening lines.
7) BREAK YOUR BAD HABITS. The old way isn’t working. It’s not time to change the message; it’s time to change the way it’s delivered. Don’t be afraid to give up what’s comfortable for something that is scary but has an opportunity for success.
You can also learn more about how you can be part of a movement that speaks to voters’s hearts as well as their minds and reunites the country by visiting www.arthurbrooks.com.
Stay tune, Arthur was scheduled to come to Chicago this fall… plans change though.
